- The Laws of Simplicity, John Maeda.
- The Elements of User Experience, J.J. Garrett.
- Don’t Make Me Think, Steve Krug.
- Predictably Irrational, Dan Ariely.
- Hook, Nir Eyal.
- Switch, Dan & Heath Chip.
- Paradox of Choice, Barry Schwartz.
- The Sprint, Jake Knapp.
- Emotional Design, Don Norman.